![]() ![]() ![]() For example, a cherry tree produces thousands of blossoms each year to end up with only one or two successful seeds. ![]() Wherever we look in nature, we find effectiveness rather than efficiency. These eco-efficiency approaches focus on decreasing humanity’s negative footprint on planet Earth by, for example, achieving carbon neutrality. Have you ever also had the feeling that sustainable management practices approach environmental and social problems in the wrong way? They often rely on reducing or minimizing waste, pollution, consumption, or the like. The emphasis lies on maintaining inputs at their quality level to render the concept of waste obsolete.Įco-effectiveness for a positive ecological footprint It provides a framework for designing products whose materials flow safely in closed loops, in contrast to the linear economy’s take-make-waste model. The Cradle to Cradle design concept is an approach towards the circular economy introduced by Michael Braungart and William McDonough. ![]()
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